Superfly Sets the Bar Higher, with a Bold Debut of Cannabis, Culture & Community on the Upper West Side

New York, NY — A new wave of cannabis culture has arrived on the Upper West Side, and it’s anything but ordinary. On May 21st, Superfly Dispensary opened its doors at 57 West 86th Street, not just as a retail destination, but as a statement: cannabis resides in the heart of the community—and it can be stylish, creative, and welcoming for all.

Launched by a group of longtime Upper West Side locals, Superfly is reimagining what a dispensary can be. From its hospitality-first approach to its immersive design, the space is curated for comfort, curiosity, and connection. This isn’t a place where customers rush in and out—it’s a place where they’re invited to stay, discover, and feel part of something.

The Launch: An Uptown Moment to Remember

Superfly’s grand opening set the tone for a new kind of cannabis experience on the Upper West Side. The celebration brought together neighbors, creatives, and industry insiders for an unforgettable evening filled with music, energy, and community. Guests enjoyed cuisine-style catering and live jazz that flowed through the space, creating a warm and elevated atmosphere.

A major highlight of the event was the unveiling of one-of-a-kind custom window installations, designed to spotlight standout cannabis brands in artistic, unexpected ways. Brands like StayMelo, Milkweed, Grassroots, Dank, and Matter were transformed into immersive visual displays—each one offering a unique story told through design.

The turnout proved what many already suspected: the Upper West Side was more than ready for a dispensary that reflects the ethos and pace of the neighborhood. Not just a shop, Superfly made it clear it’s here to build something bigger.

Beyond Retail: A Cultural Cornerstone

Superfly isn’t just a cannabis dispensary—it’s a cannabis experience carefully designed to reflect the spirit of the Upper West Side. From the moment you walk in, you’re met with a space that feels more like a creative lounge than a traditional retail shop. Clean lines, calming tones, and subtle nods to neighborhood create an atmosphere that invites curiosity, comfort, and connection.

Rather than rushing guests through transactions, Superfly encourages exploration. Every product—from craft flower and edibles to wellness items such as tinctures and balms—is thoughtfully displayed and paired with guidance from a knowledgeable and welcoming staff. Whether you’re a first-time visitor or a longtime consumer, the space is intentionally non-intimidating and warm. Whether cannabis is an old friend, or your a first - timer.

But Superfly’s impact reaches far beyond the storefront. At the heart of its mission is a deep commitment to community. The dispensary will host a monthly lineup of free events open to the public—bringing together neighbors, creatives, and canna-curious guests. The events include wellness, focused education sessions, mind full movements and immersive gatherings. cannabis education panels. These events are about to highlight cannabis integrated into various lifestyle.

Superfly is also actively working with local artists, entrepreneurs, and educators to ensure the space evolves as a true reflection of its neighborhood. By prioritizing accessibility, equity, and creativity, the dispensary is laying the foundation for something rare: a cannabis destination that genuinely gives back to the community it calls home.

Rooted in the Upper West Side, Built for the Future

What sets Superfly apart isn’t just the polished interior, curated product selection, or immersive experience—it’s the people behind it. This is not a faceless corporate rollout. Superfly is a passion project brought to life by a team of locals who know the Upper West Side not just as a market, but as home. Long before the idea of a dispensary took shape, its founders were working service jobs in neighborhood restaurants, building relationships, and learning firsthand what it means to create a space where people feel welcome and valued.

That deep connection to the neighborhood informs every decision behind Superfly’s doors. The team didn’t just want to open a store—they wanted to create something meaningful for the community that raised them. A place that felt familiar, open, and inviting. A place that merges hospitality with purpose, cannabis with creativity, and commerce with care.

Now, with Superfly’s doors open, that vision is fully in motion. The dispensary prioritizes local hiring, neighborhood partnerships, and inclusive dynamic—from collaborating with small businesses to featuring rotating art installations and wellness brands that reflect the diversity and creativity of the Upper West Side. And beyond the products, Superfly is also investing in programming: free public events, live performances, educational talks, and wellness activations designed to engage, inspire, and uplift.

It’s not just about selling cannabis. It’s about building something that lasts—something the community can be proud to champion. In a city often shaped by big business and fleeting trends, Superfly stands out by staying grounded in community and collaboration.

As one of the few licensed dispensaries on the Upper West Side, Superfly is already making its mark—not just as a retail space, but as a neighborhood fixture. And with its roots firmly planted and its vision set on growth, it’s helping reshare what the future of cannabis in New York can and should look like: local, intentional, and community-first.

The Vibe Was Real: Superfly’s Grand Opening in Photos

A New Chapter for the Neighborhood

As one of the few licensed dispensaries on the Upper West Side, Superfly is providing a unique idea as to what licensed cannabis retail can look and feel like in New York City. With its deep community roots, creative vision, and commitment to accessible wellness, Superfly represents a meaningful step forward for the neighborhood. It’s not only a place to shop, but a platform for local voices, emerging artists, and conscious consumers to come together and thrive.

Visit Superfly — Your New Cannabis Destination on the Upper West Side

Superfly Dispensary is officially open and ready to welcome the community at its flagship location: 57 West 86th Street, New York, NY 10024.

Whether you're a seasoned connoisseur or curious newcomer, you'll find something to love in Superfly's curated selection of top-tier cannabis lifestyle products from some of New York’s most respected brands.

Stay connected with everything Superfly is building—monthly community events, seasonal inventing selection, wellness activations, and more by following them on Instagram at @superfly.ny